Concept Project

AARADHYA

2026Saree house concept

An editorial concept website for AARADHYA, a saree-house concept themed around Maa Durga: a love letter to the saree, to heritage and to the feminine spirit.

What we created

AARADHYA — Hero screen: an illustrated portrait of Maa Durga in a gold crown inside a fine gold mandala on a cream background. The headline 'Maa Durga.' is set in maroon and gold serif, with the lines 'The mother. The warrior. The light.' and 'Courage in her gaze. Grace in every thread.', an 'Offer a flower' button and a few falling petals.
Night-time temple courtyard lit with diyas and a flower rangoli, with the serif headline 'In her light, we celebrate.' and two illustrated dancers, one in a red lehenga and one in teal and yellow, on either side. An 'Enter the world of Aaradhya' link sits below.
AARADHYA — Full-screen close-up of gold brocade saree fabric overlaid with the Sanskrit verse 'या देवी सर्वभूतेषु शक्तिरूपेण संस्थिता', its transliteration and the English line 'To the Goddess who dwells in every being as strength.'
AARADHYA — The '02 / The art of the saree' section: a woman in a cream saree with a red and gold border, layered over a pink embroidered-drape photo and a small handloom photo. Beside it is the serif headline 'Some stories are not written. They are woven.' with body copy and a 'Discover our inspiration' link.
AARADHYA — The '03 / The feminine spirit' section on deep maroon: oversized cream type reading 'JAI MAA DURGA', with an illustration of Durga seated on a lion overlapping the letters inside a faint mandala.
AARADHYA — The 'Many moods. One spirit.' section on dark green: two women dancing, one in a cream and red silk saree and one in a red silk saree, on either side of the large word 'EXPRESSION'.
AARADHYA — Closing statement on cream: a small Durga-on-lion illustration in a mandala above the large serif headline 'Not just a drape. A legacy.', followed by three lines of copy and a 'Find your expression' link.
Maroon footer with the line 'May every thread you wear carry a blessing.', the footer link columns, a circular 'Back to top' badge and a giant gold-gradient AARADHYA wordmark.

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