Concept Project

Finsmith

2026Branding studio hero concept

A landing-page hero concept for Finsmith, a branding studio: a real 3D koi swims over the headline, follows the cursor and comes when you feed it.

What we created

Finsmith hero: a large orange, red and cream 3D koi swimming across the giant cream headline 'Craft' on a lacquer-red page, with sparkles, a white Services pill at the top right and the FINSMITH wordmark at the bottom left.
The Finsmith koi stretched across the headline 'Craft', its long pale tail curving off the right edge of the red page.
The Finsmith koi turning upward through the headline 'Craft', its head near the top of the red page and its tail fanned out below the letters.
Finsmith on a phone: the koi curving above the headline 'Craft' on the red page, with the white menu pill at the top and the FINSMITH wordmark at the foot.
Finsmith on a phone: the whole headline 'Craft' clear and the koi swimming in the lower half of the red page.
The Finsmith page with the whole headline 'Craft' clear and the koi swimming beneath it, above the line 'Branding shaped to endure and evolve with your ambition'.
Finsmith with its menu open: a cream card listing Work, Studio, Approach, Journal and Contact at the top right, while the koi swims over the headline 'Craft'.
Finsmith on a phone: the koi swimming over the headline, with the hint 'Tap to feed the koi' at the bottom right.

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