Concept Project

TĀVRA

2026Sportswear concept

A concept store for TĀVRA, a women’s sportswear concept built on Indian textile crafts such as bandhani, ikat and ajrakh; checkout and payment are off.

What we created

Hero: an oversized 'TĀVRA' wordmark over a model in a pastel tie-dye cut-out top and distressed pastel jeans on a pale backdrop. A section menu lists 02 Craft, 04 Sport, 05 Lineup and 07 Shop, with 'First edition · 2026' intro copy and 'Shop the first edition' and 'Explore sport' buttons.
TĀVRA — The '02 Craft' section: a model in a forest-green cropped jacket, sports bra and leggings with a painted lotus vine, surrounded by floating textile swatches. The text reads 'Every piece starts with a craft that already exists: bandhani, ikat and hand-block print, redrawn for performance knits and finished by hand.', next to a list of crafts: Bandhani, Pochampally ikat, Ajrakh block print and Zari.
TĀVRA — Sport section with 'PLAY FIERCE.' in giant white type on a blue sky with clouds. Tennis, Basketball, Badminton and Running tabs run across the top with Badminton selected, above a photo of a player in an orange set with paisley and tricolour trim and a 'Shop badminton' button.
TĀVRA — Lineup carousel at 'Look 02': two women in white court sets with tricolour piping lying on a basketball court. Labels read 'Collections: Court', 'Edition: First edition', 'Lineup 01–15' and 'Looks: Look 02', with faded looks on either side and a '02/15' pager.
TĀVRA — Moodboard section: 'now, imagine my possibilities?' on a dark brown panel, surrounded by pinned reference images (a Pichwai painting, a tiger painting, textiles) and product shots. The caption reads 'Pichwai painting → Mudra Zip Jacket' with a line about mudras and a lotus traced in gold on a burgundy zip jacket.
The '07 Shop' section titled 'THE STORE': a framed storefront mock-up with a TĀVRA header, a tennis look, the 'Court' collection blurb with an 'Explore' link, a basketball look and a 'Sport sets' card.
TĀVRA — Shop page: a 'Born to move' banner of a model lunging in lotus-print leggings above a category row (Sports bras, Leggings, Shorts, Jackets, Tops, Vests). Each item has a name and a euro price, and a toast reads 'Added to bag: Lotus Sculpt Legging, size M'.
TĀVRA — Closing banner on dark green: 'HERITAGE IN MOTION.' in white and pink with a 'Shop the first edition' button, beside the court-whites photo in an arched frame, above the start of the footer.

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