Concept Project

THENGA

2026Beverage brand concept

A one-page brand-concept website for THENGA, a coconut-water concept: a scroll-driven 3D coconut cracks open to reveal the can, then five flavours.

What we created

THENGA — Home first screen: 'NATURALLY KERALA. BEAUTIFULLY REFRESHING.' above the headline 'PARADISE IN EVERY SIP.', a large fresh green coconut with water droplets on a fan of palm fronds and leaves, the points 'Naturally hydrating' and 'Pure coconut goodness', the line 'Refresh your world with pure coconut goodness. Rooted in the tropical beauty of Kerala, made for your everyday.', a 'GOOD BY NATURE' seal, the coordinates 9.9312° N 76.2673° E, 'SCROLL TO CRACK IT OPEN', the 01-04 chapter indicator and the 'DISCOVER YOUR DAILY SIP' pill.

THENGA — Scroll scene 02 of the 3D story: the three.js coconut split into two halves showing its white flesh, with floating small coconuts, palm fronds, leaves and the round badges 'NATURAL GOODNESS' and 'REFRESHING BY NATURE', beside '02 / NOTHING COMPLICATED', 'JUST COCONUT. JUST BEAUTIFUL.' and 'Naturally refreshing. Pure coconut goodness. A light, lovely way to hydrate.'

Phone collection section on green: 'THE THENGA COLLECTION', 'FIND YOUR KIND OF TROPICAL.', the intro line with arrow buttons, the first card 'Original Kerala' ('The taste that started it all.', 01 / 05) with its can on a pale-green disc, the next card peeking in at the right, and 'GOOD THINGS COME IN COCONUTS.'

THENGA — Scroll scene 03: the closed 3D coconut between palm fronds and leaves, with '03 / WHERE IT ALL BEGINS', 'ROOTED IN KERALA.' and 'From sunlit palms and slow backwaters. A taste of the place we call home.', and on the right the site's own Kathakali-inspired face framed by two coconut palms.

Scroll scene 04: the 3D drinks can (dark green, 'THENGA COCONUT WATER', Kathakali-and-palms artwork, cream 'ORIGINAL' band) rising tilted between the separated coconut halves, leaves and small coconuts, with '04 / A LITTLE PARADISE, TO GO', 'COCONUT. REIMAGINED.', 'The colours of Kathakali. The calm of coconut palms. A little Kerala, wherever you go.' and on the right 'Original Kerala Coconut Water', '330 ML / BEST SERVED CHILLED' and 'Meet your daily sip +'.

THENGA — End of the scroll story: the can upright and facing front in front of huge pale-green 'KEEP SIPPING.' letters, with 'A TASTE OF KERALA IN EVERY SIP.' beneath (its middle hidden by the can) and the chapter indicator on 04.

The green collection section: 'THE THENGA COLLECTION', 'FIND YOUR KIND OF TROPICAL.', 'Five ways to take a little Kerala with you. Which one feels like your kind of day?' with previous / next arrows and the cards Coconut Lime ('A bright little tropical twist.', 03 / 05), Coconut Mango ('Golden days, bottled.', 04 / 05) and Coconut Pineapple ('Your out-of-office feeling.', 05 / 05), each can on a coloured disc; 'GOOD THINGS COME IN COCONUTS.' and 'DRAG OR EXPLORE THE COLLECTION' along the bottom.

Product dialog opened from the Coconut Mango card over the dimmed collection: the can on a mango-orange glow with fronds and small coconuts and '330 ML OF TROPICAL POSSIBILITY'; 'THE THENGA COLLECTION / 04', 'Coconut Mango', 'Coconut freshness with the lush, mellow character of mango. A sun-drenched take on your daily sip.', THE TASTE 'Coconut water · Mango', THE MOMENT 'For golden-hour breaks', THE RITUAL 'Chill well. Shake gently. Sip slowly.', five flavour swatches with mango selected and 'Discover the next flavour +'.

Next project 17 / 20

Gireesh

Have something in mind? Your project could be next.