Concept Project

VÉLUNE

2026Wardrobe concept

An interactive wardrobe concept for VÉLUNE, a fictional label: a scroll-driven clothing rail of ten pieces; prices are illustrative and orders are not open.

What we created

VÉLUNE home page: ten garments on wooden hangers along a silver rail on off-white, the porcelain tee Interval 01 pulled forward, its name and pill buttons below and an orange marquee band across the foot of the screen.
The VÉLUNE rail further along its scroll: the espresso hoodie Afterlight has come forward between the other garments, with its name under the rail above the orange band.
The VÉLUNE rail with the sage knit Slow Hours pulled forward among the other garments, its name under the rail and the orange band below.
VÉLUNE on a phone: the rail with the porcelain tee Interval 01 in front, its name, the arrows and pill buttons, and the orange band at the foot.
VÉLUNE on a phone, further along the rail: the indigo tee Blue Note in front, between the charcoal and wine tees.
VÉLUNE editorial study: a man in an oat cable-knit polo and chocolate trousers in a sunlit stone interior beside a black panel with the headline 'Made for the spaces between.', the last word in orange.
VÉLUNE footer: the line 'A little room to be yourself.', its links and the wordmark VÉLUNE set very large in black across the page.
VÉLUNE on a phone: the black panel 'Made for the spaces between.' with its text and link, and the top of the footer, 'A little room to be yourself.'
VÉLUNE collection page: the title 'The Off Hours.', category filter pills and the first row of product cards, a porcelain tee, an oxblood jersey and an oat polo on hangers.
VÉLUNE product page for Night Practice: the oxblood striped jersey on its hanger on the left, and its name, price, colour, size buttons and quantity on the right.
VÉLUNE studio page: the large headline 'Less noise. More feeling.' above an editorial portrait of a man in an oat knit polo against a stone wall.

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