Concept Project

VYRN

2026Fashion e-commerce concept

A fashion storefront concept for VYRN, a concept label of modern essentials, with animated editorial sections, a collection and product pages; payments are off.

What we created

'VYRN STUDIO' in giant letters under the header pill, over 'A SPACE FOR MODERN ESSENTIALS'. Below are the 'Index 1/2' text ('Our collections are studies in form and contrast. Functional design, considered volumes. Designed for real life, shaped by the streets.') with 'Explore collection', an overhead portrait of a model in black outerwear and sunglasses, and 'ABOUT VYRN — A space for discovery, reference and visual direction. Modern essentials, seen through an independent lens.' with 'Meet the studio'. At the bottom the black 'Our approach' section begins.
VYRN — Editorial statement 'A NOTE ON INDIVIDUALITY / 02': the headline 'What you wear should echo who you are, not who they expect.' runs across a cut-out model in a high-collar black technical jacket, and the letters turn white where they cross the jacket. Left: 'Your wardrobe is a point of view. Let it be your own.' Right: 'Beyond trends. Beyond expectations. A collection to make your own.' and 'Find your expression'.
Closing campaign 'VYRN / 2026 — IN MY ZONE': the giant lowercase headline 'future essentials.' with three black-and-white models in printed coats and wide trousers stepping over diagonal black stripes. Beside them: 'Your rhythm. Your perspective. A wardrobe with room for both.' and the button 'FIND YOUR ESSENTIALS'. The black footer ('STAY IN THE LOOP') starts below.
VYRN — Bag drawer after adding one 'Hoodie in the night' (Black / M, €240) on its product page. The drawer reads 'Your bag (1) — Considered pieces. Collected by you.' and shows a quantity stepper, a delete button, subtotal €240, 'Shipping calculated at checkout.', 'CONTINUE TO CHECKOUT' and 'Private collection preview · illustrative prices'. An 'Added to your bag' toast sits over the dimmed product page, where size M is selected.
'Hoodie in the night' product page on a phone: the breadcrumb Collection / Streetwear / Hoodie in the night, a full-length photo of a model in a black hooded shell jacket and wide black cargo trousers, four view thumbnails (full look, front, back, fabric detail), 'VYRN ESSENTIALS / DROP 07' and the product name.

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